# winware.ai

> AI-optimized mirror of winware.ai containing 45 pages totalling 18,058 words of clean markdown content, structured data, and semantic HTML. Original source: https://winware.ai/. Last updated: 2026-04-27T01:52:23.300Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Customer & Product Research with Verified B2B Audiences, Fast.](/site-root.html): Customer & Product Research with Verified B2B Audiences, Fast. Winware recruits qualified participants from LinkedIn, runs AI-moderated research, and synthesizes feedback into clear insights. (383 words)

## Articles & Blog Posts

- [The secret ingredient for a successful marketing strategy](/blog/the-secret-ingredient-for-a-successful-marketing-strategy.html): Qualitative research answers the most important question….Why? Without qualitative research, everything from persona development to your overarching marketing strategy is a guessing game. Plain and simple. (1,375 words)
- [Lesson on Building a Customer Journey From a Fortune 100 CMO](/blog/lesson-on-building-a-customer-journey-from-a-fortune-100-cmo.html): Joe Toubes is the former CMO of Honeywell, a Fortune 100 company with over $36B in annual revenue. He’s currently the CEO of The Toubes Agency, a full-service marketing and communications firm. With over 30 years of experience, Joe is one of the most successful and knowledgeable marketers in the world. (1,054 words)
- [After 15 years of experience, here are my favorite marketing tools](/blog/after-15-years-of-experience-here-are-my-favorite-marketing-tools.html): I've used pretty much every marketing saas tool, so I figured I'd put together a list of my favorites with the hope it helps you at some point. (686 words)
- [blog/how-to-produce-content-that-lands/index.html](/blog/how-to-produce-content-that-lands/index.html) (1 words)
- [How I Got a 14% Demo Conversion Rate from Cold Email Marketing](/blog/how-i-got-a-14-demo-conversion-rate-from-cold-email-marketing.html) (500 words)
- [Winware Pre-Seed Funding Announcement](/blog/winware-pre-seed-funding-announcement/index.html) (495 words)
- [Case Study: Addressing Buyer Concerns Directly on Your Homepage/Landing Pages](/blog/case-study-addressing-buyer-concerns-directly-on-your-homepage-landing-pages.html): Case study on how to use qualitative research to improve marketing content. (1,108 words)
- [How Certemy Reduced Their Cost Per Lead By More Than 50%](/blog/how-certemy-reduced-their-cost-per-lead/index.html): “We got immediate results from our first campaign with Winware at a dramatically lower CPL.” says Shawn Cantor, Co-Founder & COO at Certemy. (383 words)
- [New Feature: Get Feedback on your Product Demo Video](/blog/get-ready-for-interactive-video-campaigns-easy-sharing-with-winware.html): Explore a new way to engage your audience using our Video Support in Campaigns feature. Seamlessly integrate video content into your surveys to provide an immersive experience that keeps people’s attention and immediately collects their feedback. (234 words)
- [Why Your Campaign Messaging Isn’t Resonating—And How to Fix It Fast](/blog/why-your-campaign-messaging-isnt-resonating-and-how-to-fix-it-fast.html): 77% of B2B buyers say their last purchase was difficult because the messaging didn’t address their specific concerns. (Gartner) If you’re a CMO or VP of Marketing at a growth-stage SaaS company, you don’t just want messaging that sounds good in a slide deck. You need messaging that drives engagement, accelerates pipeline, and supports positioning in a noisy and AI-driven market. One of the most expensive mistakes marketing teams make is launching before testing. By the time a campaign is live, the cost of making major changes is high. Quick, inexpensive message testing with your ICP can help you avoid launching with the wrong narrative. (954 words)
- [Craig Paris](/team/craig-paris/index.html): Craig is the Founding Chief Revenue Officer (56 words)
- [Steven Cohn](/team/steven-cohn/index.html): Steven is the founder and CEO of Winware.ai. (120 words)
- [Maciej Sobiepanek](/team/maciej-sobiepanek/index.html) (23 words)
- [Jeff Epstein](/investors/jeff-epstein/index.html) (150 words)
- [Joshua Seiden](/investors/joshua-seiden/index.html) (64 words)
- [Kamil Rzewudzki](/team/kamil-rzewudzki/index.html) (23 words)
- [Jon Kaplan](/investors/jon-kaplan/index.html) (170 words)
- [Case Study: How Larridin Boosted Traffic 45% Using Winware](/blog/how-larridin-increased-website-traffic-45-by-validating-messaging-with-winware.html): Discover how Larridin boosted website traffic 45% in 7 days using Winware’s AI-moderated research to validate messaging and drive buyer engagement. (625 words)
- [Bart Galuszka](/team/bart-galuszka/index.html) (23 words)
- [Oceans](/investors/oceans/index.html) (195 words)
- [Jeff Gothelf](/investors/jeff-gothelf/index.html) (45 words)
- [Satya Patel](/investors/satya-patel/index.html) (88 words)
- [Devon O'Rourke](/investors/devon-orourke/index.html) (61 words)
- [John Raeder](/investors/john-raeder/index.html) (101 words)
- [Nihal Mehta](/investors/nihal-mehta/index.html) (80 words)
- [terms/index.html](/terms/index.html) (1 words)
- [Unlock Leads Through Audience Insight](/blog/unlock-leads-through-audience-insight/index.html): Before you put more investment into driving traffic to your content, take the time to capture feedback from your target buyer. Learn if you are addressing their pain point in a compelling way or if you are leaving important information out. You’ve got this! (406 words)
- [Better landing pages. Better creative.   Better campaign results.](/landing-pages/old-home/index.html): Better landing pages. Better creative. Better campaign results. Winware uses real feedback from your target audience to generate high performing campaign content — better landing pages, better creative, better results. Real Buyer Insights: Gain direct feedback on your campaign assets from your target audience. Learn what lands before you launch. Make Your AI Models Smarter: We can train your favorite AI (ChatGPT, Claude, etc.) on your prospect's feedback. Get smarter every time you test. (555 words)
- [Lead Generation](/blog-category/lead-generation/index.html): Helping customers achieve their lead goals. (155 words)
- [Company news](/blog-category/company-news/index.html): Our latest company news. (163 words)
- [Winware Recruits LinkedIn-Verified B2B Decision Leaders, Fast](/blog/linkedin-veriied-recruiting-with-winware-ai/index.html): We recruit even the hardest to find B2B participants for your research studies. No anonymous panels or fake respondents, just professionals that match your target audience - guaranteed. (329 words)
- [New Feature: Winware's AI Researcher produces actionable insights in a fraction of the time.](/blog/winware-ai-researcher/index.html): Winware's AI Researcher asks follow up questions in real time during a survey. (227 words)
- [All Posts](/blog-category/all-posts/index.html): All posts. (76 words)
- [The amazing people behind our company](/team/index.html): Meet the Winware team. (193 words)
- [Privacy Policy](/privacy/index.html): Winware's Privacy Policy (1,502 words)
- [Content creation](/blog-category/content-creation/index.html): Creating more engaging content (31 words)
- [Case Study: Doppler improved the conversion rate on its homepage by 54% within 2 months using Winware.](/blog/case-study-doppler-improve-the-conversion-rate-on-its-homepage-by-54-using-winware.html): Case study on how Doppler.com used Winware to improve conversion rate on its homepage by 54% within 2 months. (530 words)
- [pricing-contact/index.html](/pricing-contact/index.html) (1 words)
- [Go-to-Market at the Speed of AI: OfficeSpace x Winware](/blog/go-to-market-at-the-speed-of-ai-officespace-winware.html) (802 words)
- [Security Compliance Policy](/compliance/index.html): Winware's security compliance policy (2,354 words)
- [Pricing flexibility to capture the voice of your buyer.](/pricing/index.html): Winware pricing. (805 words)
- [ProductPlan Acquires Winware.ai to Create an AI-Driven Product Intelligence Platform](/blog/productplan-acquires-winware-ai-to-create-an-ai-driven-product-intelligence-platform.html): ProductPlan, a market-leading enterprise and mid-market software platform for Product Lifecycle Management, today announced the acquisition of Winware.ai, an AI-native customer and market research platform. Together, ProductPlan and Winware are building the Product Intelligence Platform, an AI-native system designed to guide product teams on what to build, why it matters, and how to win. As part of the transaction, Steven Cohn, founder and CEO of Winware.ai, has been appointed CEO of ProductPlan. (755 words)
- [Blog](/blog/index.html): Winware's latest announcements and articles (136 words)
- [Contact](/contact/index.html): Winware captures feedback on your website and marketing collateral from your ideal customers. It then uses AI to transform the insights into new marketing collateral and optimization recommendations. (40 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/content/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/content/robots.txt): Crawler directives